I often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.
Charles KetteringWe must look forward to the future as that is where most of us will be spending the rest of our lives.
Charles KetteringThe simplest way to assure sales is to keep changing the product the market for new things is indefinitely elastic. One of the fundamental purposes of advertising, styling, and research is to foster a healthy dissatisfaction.
Charles KetteringBankers regard research as most dangerous a thing that makes banking hazardous due to the rapid changes it brings about in industry.
Charles Kettering