The typical eye sees the ten per cent bad of an idea and overlooks the ninety per cent good.
Charles KetteringIndustry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
Charles KetteringDon't be afraid to stumble. Any inventor will tell you that you don't follow a plan far before you strike a snag. If, out of 100 ideas you get one that works, it's enough.
Charles KetteringI often say that research is a way of finding out what you are going to do when you can't keep on doing what you are doing now.
Charles Kettering