Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles KetteringAction without intelligence is a form of insanity, but intelligence without action is the greatest form of stupidity in the world.
Charles KetteringModern psychology teaches that experience is not merely the best teacher, but the only possible teacher.. There is no war between theory and practice. The most valuable experience demands both, and the theory should supplement the practice and not precede it.
Charles KetteringThe opportunities of man are limited only by his imagination. But so few have imagination that there are ten thousand fiddlers to one composer.
Charles Kettering