Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles KetteringIf you're doing something the same way you have been doing it for ten years, the chances are you are doing it wrong.
Charles KetteringThe biggest job we have is to teach a newly hired employee how to fail intelligently. We have to train him to experiment over and over and to keep on trying and failing until he learns what will work.
Charles KetteringThe future can be anything we want it to be, providing we have the faith and that we realize that peace, no less than war, required blood and sweat and tears.
Charles Kettering