Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
Charles KetteringI don't want men of experience working for me. The experienced man is always telling me why something can't be done. The fellow who has not had any experience is so dumb he doesn't know a thing can't be done - and he goes ahead and does it.
Charles KetteringThe person who doesn't know something can't be done will often find a way to go ahead and do it.
Charles KetteringEvery father should remember one day his son will follow his example, not his advice.
Charles KetteringWe suffer not from overproduction but from undercirculation. You have heard of technocracy. I wish I had those fellows for my competitors. I'd like to take the automobile it is said they predicted could be made now that would last fifty years. Even if never used, this automobile would not be worth anything except to a junkman in ten years, because of the changes in men's tastes and ideas. This desire for change is an inherent quality in human nature, so that the present generation must not try to crystallize the needs of the future ones.
Charles Kettering