Hamburg will have a new and important attraction with which it can distinguish itself from other cities. But the important thing is that activities should not just be limited to the building, but that the concert hall should symbolize a general mood of creative rejuvenation.

As far as population size goes, big is no longer important, and it can even be a drawback. In fact, the future belongs more to second-tier cities. Any place can become a world-class center today by finding an area in which it outperforms others, by thinking for the long term, by expanding its competitive abilities and by operating globally.

I like what Barcelona is doing. This city almost perfectly combines its natural advantages with cultural attractions, IT parks and first-rate educational opportunities. The same applies for Dublin, which manages to achieve a blend of complexity, tolerance and artistry and makes a point of not devoting every part of the city to the tourism industry. Sometimes creativity also means forgoing short-term profits and simply saying no.

Hamburg is getting a new symbol with its new Elbe Philharmonic concert hall. Such an architecturally impressive building is built somewhere in the world maybe once every five years, if you're lucky.

City needs creativity to retain the high performers who have lived there for years as well as to attract new, interesting residents.

Another thing I like about German cities - and it's an advantage which they haven't sufficiently exploited yet - is that they are pioneers when it comes to environmental technologies. And green solutions are becoming more and more important.

Creativity cannot be really regulated, but it can be encouraged. The redevelopment or revitalization of a city is an art. It depends on the individual strengths of a place and the will of the leadership to bring about change. The goal is to establish a cultural infrastructure.