As long as we've still got crazy "what if" ideas, we can continue [Black Mirror]. It's outpacing reality that's probably the challenge.

You sort of perform your personality, I guess, to everyone on some level.

Being slagged off is good for you. It thickens the skin and strengthens the backbone.

Online you're encouraged to perform one personality for everyone.

I was more aware initially of shows like Tales of the Unexpected. And the BBC used to put on a lot of one-off, bizarre television plays.

If love were a product, the queue at the faulty goods desk would stretch right round the universe and back. It doesn't work properly. The seams come apart and it's full of powdered glass.

I think overseas viewers assume that Black Mirror is written by the Unabomber, essentially - a Ludd­ite, technology-hating, angry old man waving his fist at the App Store.