As long as we've still got crazy "what if" ideas, we can continue [Black Mirror]. It's outpacing reality that's probably the challenge.

When you look at things like social media, that's an immensely powerful tool that I'm all in favor of. I think it's amazing. It's a powerful tool, and it's one that we're, as a species, still grappling with learning to use. It's like we've grown an extra tail and we inadvertently lash out and knock over all of the furniture.

I was more aware initially of shows like Tales of the Unexpected. And the BBC used to put on a lot of one-off, bizarre television plays.

Hi-def is merely the latest in a string of evolutional leaps that have transformed the way we sit slumped in front of a box wishing we were dead.

My theory is that we used to have several personalities, and now we're encouraged to have one online.

Generally I know that we've hit on a good idea if there's a moment where I'm going "HA HA HA!" because that's usually my starting point, me laughing.

The news might be single-handedly trying to bring about an environmental catastrophe, which it will then report on. Super injunctions are interesting legal weapons really, they don't just gag the press, they gag them from mentioning the existence of the gag. Sport belongs in a news bulletin about as much as a mummified cat's head belongs in a Caesar salad. Combine the "mounting pressure" with the "growing cause" and you've got yourself a "media whirlwind" which you can also refer to.