I think more and more people became aware that social media was starting to feel like a more toxic space. And, I mean - quite a lot of incidents of people getting very, very angry about all kinds of things and attacking people.

It's a barrel of laughs, isn't it? It makes The Day After look like friggin'...insert name of cheerful thing here. It was one of the things that made me really worry about worst-case scenarios. There's something impish and probably somewhat therapeutic about thinking about those things.

Technology is a global thing and wherever you go, people are prodding the same devices and worrying in the same way and have had their lives slightly altered in the same way.

The difference between smartphones and cigarettes is this: a cigarette robs 10 minutes from your lifespan, but at least has the decency to wait and withdraw all that time in bulk as you near the end of your life - whereas a smartphone steals your time in the present moment, by degrees. Five minutes here. Five minutes there. Then you look up and you're 85 years old.

I'm not some anti-technology person. I think it's often how people would assume that if they don't know me.

At the other end of the spectrum, George Gideon Oliver King Rameses Osborne, the fourteen-year-old novelty Chancellor and future baronet of Ballentaylor and Ballylemon - a man so posh he probably weeps champagne.

When you're being earnest, people think you're being sarcastic and when you're being sarcastic, they think you're being earnest. The moral in all this, of course, is that people should never attempt to communicate.