Generally I know that we've hit on a good idea if there's a moment where I'm going "HA HA HA!" because that's usually my starting point, me laughing.
Charlie BrookerI'm trying to think overall. Some of our stories [Black Mirror], I think you're right in that they don't tend to have a message.
Charlie BrookerI pitched Jay Hunt the opening scene (prime minister, middle of the night, he's woken up...). She paused, and then she laughed. She was very intrigued and all that, and then she said, "Does it have to be a pig?" So we went through various options: Could it be a supermarket frozen chicken? A giant wheel of cheese? A pig seemed just the right level of absurd, but then when he walks in and there's actually a pig there, it's awful.
Charlie BrookerThings like social media and the Internet, of course, it's not going away. There is no cure for it. And this shouldn't be just like there shouldn't be, you know - it would have been a tragedy if there was a cure for the printing press. I think it's just that it's an amazing tool that we as a - as an animal are just getting to grips with because it's like we've grown a new ultra powerful limb and we're learning how to use it.
Charlie Brooker