That's not something that we've gone in thinking 'Right! How are we going to examine that now?' It's just when you take a step back you see that they're actually all sort of in that mode.

You sort of perform your personality, I guess, to everyone on some level.

I think more and more people became aware that social media was starting to feel like a more toxic space. And, I mean - quite a lot of incidents of people getting very, very angry about all kinds of things and attacking people.

There's something I find very satisfying about a nice ironic twist.

That's not something that we've gone in thinking 'Right! How are we going to examine that now?' It's just when you take a step back you see that they're actually all sort of in that mode.

I wasn't really aware they were a religious organization for quite some time. But my grandparents were very devout and ran a Quaker meetinghouse and were missionaries at one point.

The internet's perfect for all manner of things, but productive discussion ain't one of them. It provides scant room for debate and infinite opportunities for fruitless point-scoring: the heady combination of perceived anonymity, gestated responses, random heckling and a notional “live audience” quickly conspire to create a “perfect storm” of perpetual bickering.