The world is changing.... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side let's take the side of the consumer.
Charlie ErgenUltimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete.
Charlie ErgenYou either trust someone day one until they prove you wrong, or you say, 'I don't trust you until you show me I can trust you.' I'm the latter.
Charlie Ergen