I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.

Scent is the only sense that bypasses the conscious hypothalamus filter of the brain. It triggers an instant, uncontrollable reaction. I am also a big believer in the power of transformation, and I believe in giving women the tools to become the most beautiful, powerful, and confident versions of themselves. I always say look good, feel good, and smell good!

Every woman deserves a man to ruin her lipstick, not her mascara

I discovered makeup when I was 13, and it changed my life. I started wearing mascara, and overnight, people reacted to me in a very different way - I was more popular and I felt more confident.

I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.

Makeup can give you the confidence to...change your job, move abroad, get a pay raise.

While at first it seemed like a depressing realization, I soon realized that makeup is powerful - it's every woman's secret weapon.