I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.

Beauty is not an exclusive club - there are no unattractive women, just some that don't know understand the power of makeup.

What really drives me is sharing the power of makeup with every woman.

While at first it seemed like a depressing realization, I soon realized that makeup is powerful - it's every woman's secret weapon.

I discovered makeup when I was 13, and it changed my life. I started wearing mascara, and overnight, people reacted to me in a very different way - I was more popular and I felt more confident.

You can ignite the senses and directly alter their state of mind and body through this scent, sparking a subliminal key to attraction.

The light, colors, and energy of Ibiza are constant sources of inspirations for my work. I always leave Ibiza recharged and full of ideas for new shades, looks, and products.