I was shocked to find out that only 50 percent of women do not engage with makeup and the reasons are: They don't know how to use it, they don't know what suits them, they don't have the time.

Don't choose anything that's two tones lighter than your natural lip tone, and make sure there's a little pink in the hue so it doesn't look too washed out.

Scent is the only sense that bypasses the conscious hypothalamus filter of the brain. It triggers an instant, uncontrollable reaction. I am also a big believer in the power of transformation, and I believe in giving women the tools to become the most beautiful, powerful, and confident versions of themselves. I always say look good, feel good, and smell good!

I once walked into a party, and I had just sprayed myself with an aura of my secret scent. I walked through to greet my friends, and as I walked, the breeze must have lifted my scent into the air. A man who had been looking quite morose at the bar, suddenly started to make his way towards me exclaiming, "What is that scent?" He was literally mesmerized!

Makeup can give you the confidence to...change your job, move abroad, get a pay raise.

Beauty is not an exclusive club - there are no unattractive women, just some that don't know understand the power of makeup.

Red lipstick is instant glamour.