Yes, Garnett Grey was an Architect. Were a psychoanalyst to approach him from behind, tap his shoulder, and say 'Humanity,' Garrett'd spin and respond, without hesitation, 'Solvable'.

Limits are possibilities. ... Formal restrictions, contrary to what you might think, free you up by allowing you to concentrate on purer ideas. ... You can be crippled by too many choices, especially if you don't know what your goals are.

What people really want, no matter who they are, is someone to listen to them. ... people have a lot on their minds, however trivial, and if you're simply willing to sit there like a sack of dirt and let them yammer, they will tell it to you.

Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

If you intend to die, you can do anything.

I often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be pure sound - it started out as pure sound and now it's pure sound again. But books started out as things. Words on paper began as words on paper. The paperback book is the best technology to deliver that information to you.