Kiddies, Graphic Design, if you wield it effectively, is Power. Power to transmit ideas that change everything. Power that can destroy an entire race or save a nation from despair. In this century, Germany chose to do the former with the swastika, and America opted for the latter with Mickey Mouse and Superman.

If you can properly define the problem, then you've already defined the solution as well.

I am all for the iPad, but trust me - smelling it will get you nowhere.

Never fall in love with an idea. They're whores.

Commercial Art tries to make you buy things. Graphic Design gives you ideas.

Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.

I often get asked, 'Is the book dead?' It hasn't happened yet. It's different than music. Music was always meant to be pure sound - it started out as pure sound and now it's pure sound again. But books started out as things. Words on paper began as words on paper. The paperback book is the best technology to deliver that information to you.