What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

An inventor creates something that works. An entrepreneur creates something that others will buy.

Content marketing is weaponized storytelling.

Guide them where you want them to interact with you.

Treat praise like criticism: refuse to accept either.

Bravery comes when you commit to doing the work.

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.