What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

Raise up the people beside you & quit worshipping those above you.

There's no value to working hard on being really popular.

Marketers need to build digital relationships and reputation before closing a sale.

An owner is someone who chooses to own their life, own their choices, and own their future.

No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.