What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

People who connect and build fluid relationships are trust agents.

Email is a system that delivers other people's priorities to your attention. It's up to you to decide when that priority should be managed into your world. It's not the other way around.

To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.

No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.

If you accept all the praise, you have to accept all the critics.

Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.