What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.

Mission + tools. That’s really what it takes to have focus...you fail at focus because whatever you are trying to focus on isn’t important enough to you.

Any opportunity to be helpful is an opportunity to earn money.

Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?

Tell more people that you love them.You never know how much they might need it.

Never try to be a thought leader. There's no value in that. Instead, try to add value.