Social media puts the "public" into PR and the "market" into marketing.
The key is, no matter what story you tell, make your buyer the hero.
Tell more people that you love them.You never know how much they might need it.
Celebrate small victories often. Mourn failures quickly. Do what's necessary without fanfare.
The goal isn't more money. The goal is living life on your terms.
When the people who support and are a part of your community, the community you have the pleasure and power and opportunity to serve, that's where all the best business happens.