Cultivate visibility because attention is currency.

Ask yourself this question CONSTANTLY: where can I add the most value to what matters most to me and the people who care about me?

What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.

Content marketing is weaponized storytelling.

My bank does not accept likes.

Email is a system that delivers other people's priorities to your attention. It's up to you to decide when that priority should be managed into your world. It's not the other way around.

If you're not writing your own story, you're a character in someone else's.