We exist to serve our community. That's the most important mind-set to maintain.
Social media puts the "public" into PR and the "market" into marketing.
In a way, the web is like your Hollywood agent: It speaks for you whenever you are not around to comment
Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
Never try to be a thought leader. There's no value in that. Instead, try to add value.
Cultivate visibility because attention is currency.