To truly know what works, you have to learn what doesn't work first.
Don't treat your customers like a bunch of purses and wallets.
Own your words. Your words are the maps to your intentions.
No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
If we don't support the people who support us, what are we going to do?
Your day is your week is your month is your year.