If you accept all the praise, you have to accept all the critics.
Never try to be a thought leader. There's no value in that. Instead, try to add value.
People who connect and build fluid relationships are trust agents.
Between your brain and your mouth (or your fingers) is magic: your power to choose what you say next. Use that magic.
While face-to-face is just as important as it ever was, now that we've got all kinds of new tools, let us tighten bonds in between those in-person moments.
What's required is a kind of social media sherpa, who can find you the audience you seek, who can reach to them on the platforms where they are already congregating, and who can help promote in tasteful ways that fit the sensitivities of the networks where your audiences are found.