No matter what, the very first piece of Social Media Real Estate I'd start with is a blog.
The inbox is the perfect delivery system of other people's priorities.
Cultivate visibility because attention is currency.
Social media puts the "public" into PR and the "market" into marketing.
The difference between PR and social media is that PR is about positioning, and social media is about becoming, being and improving.
For every day we don't unlock our own value, we remain plugged into our other identity.