Marketers need to build digital relationships and reputation before closing a sale.
Cultivate visibility because attention is currency.
Complexity serves nothing but our ego. Be able to say what you do in a way that people can understand.
Try to help people rather than focusing on what's in it for me.
There's no value to working hard on being really popular.
To trust agents, hyperlinks are the twenty-first-century equivalent of the name-dropper.