Everywhere I've been working, I always had in mind the final destination of the clothes, which is the consumer.

At Hermès I learned, maybe more than anywhere else, how to work around a legacy, and how to integrate a strong brand culture into my work. Also, to work with a completely different projection system and craftsmanship.

At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.

Even in the good sportswear, streetwear brands, you can't find that quality.

I'm interested in the poetry of reality.

I try to bring as much taste, smartness, quality, functionality, and aesthetic qualities to everyday clothes.

I'm trying just to do good clothes, clothes that you need as much as you want.