It's true that I've made mistakes, but I know I shouldn't do them again.

Even in the good sportswear, streetwear brands, you can't find that quality.

I'm not a designer who is very interested in baroque or in fantasy or in the fantastic side of fashion. This exists and this is important, but I'm interested in the very real dimensions.

At Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.

I'm interested in the intimate relationships we can have with those good clothes that we may have in our closets.

This is what I've always been interested in, trying to make timeless, functional, real clothes.

Let's try to bring more style into basics, and let's touch real people all around the world, people who don't really care who Christophe Lemaire is.