Let's try to bring more style into basics, and let's touch real people all around the world, people who don't really care who Christophe Lemaire is.
Christophe LemaireLet's forget about themes and mood boards. Let's start from a different point of view. You have to leave for two months all of a sudden. What would you put in your suitcase? What are the twenty essential pieces that you will need and how would you design it to be cool, and you'll want to wear it?
Christophe LemaireFor me, the fashion show, the image, the shooting, is just a step. It's just a moment, but it's not the final destination.
Christophe LemaireAt Lacoste, I learned how to drive in a very conservative environment. I had to learn how to do politics, how to talk, how to explain, and how to communicate a vision, and the necessary link between marketing and creative teams. Also, very important, the shop experience, which was actually very frustrating at Lacoste.
Christophe Lemaire