Let's try to bring more style into basics, and let's touch real people all around the world, people who don't really care who Christophe Lemaire is.

Everywhere I've been working, I always had in mind the final destination of the clothes, which is the consumer.

I think we all have those particular pieces of clothes that we really like, because it ages well, because it fits you well, because you feel comfortable, and you feel confident in those clothes. All those aspects of good design are what I'm interested in.

Let's forget about themes and mood boards. Let's start from a different point of view. You have to leave for two months all of a sudden. What would you put in your suitcase? What are the twenty essential pieces that you will need and how would you design it to be cool, and you'll want to wear it?

With the right team, you can really save so much time and energy. Whereas if you don't have the right environment and the right support from the company, or the right team, it can be extremely tiring and frustrating.

Even in the good sportswear, streetwear brands, you can't find that quality.

Through designing clothes, I try to bring solutions to people, and I'm interested in the everyday relationship we have to clothes.