Advertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Christopher LaschWe live in a historical period characterized by a sharp discrepancy between the intellectual development of man... and his mental-emotional development, which has left him still in a state of marked narcissism with all its pathological symptoms.
Christopher LaschRelentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
Christopher Lasch