A society that has made 'nostalgia' a marketable commodity on the cultural exchange quickly repudiates the suggestion that life in the past was in any important way better than life today.
Christopher LaschAdvertising serves not so much to advertise products as to promote consumption as a way of life. It 'educates' the masses into an unappeasable appetite not only for goods but for new experiences and personal fulfillment.
Christopher LaschMuch of what is euphemistically known as the middle class, merely because it dresses up to go to work, is now reduced to proletarian conditions of existence. Many white-collar jobs require no more skill and pay even less than blue-collar jobs, conferring little status or security.
Christopher Lasch