Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
Christopher McDougallThat was the real secret of the Tarahumara: they'd never forgotten what it felt like to love running. They remembered that running was mankind's first fine art, our original act of inspired creation.
Christopher McDougallOne of the most dangerous and best-kept secrets of the medical profession is the epidemic of anesthesiologists who are addicted to their own drugs.
Christopher McDougallEvery morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're the lion or a gazelle-when the sun comes up, you'd better be running.
Christopher McDougallTry the meditation of the trail, just walk along looking at the trail at your feet and don't look about and just fall into a trance as the ground zips by," Kerouac wrote. "Trails are like that: you're floating along in a Shakespearean Arden paradise and expect to see nymphs and fluteboys, then suddenly you're struggling in a hot broiling sun of hell in dust and nettles and poison oak... just like life.
Christopher McDougall