If you read folklore and mythology, any kind of myths, any kind of tall tales, running is always associated with freedom and vitality and youthfulness and eternal vigor. It's only in our lifetime that running has become associated with fear and pain.

Deny your nature, and it will erupt in some other, uglier way.

Nearly all runners do their slow runs too fast, and their fast runs too slow." Ken Mierke says. "So they're just training their bodies to burn sugar, which is the last thing a distance runner wants. You've got enough fat stored to run to California, so the more you train your body to burn fat instead of sugar, the longer your limited sugar tank is going to last." -The way to activate your fat-burning furnace is by staying below your aerobic threshold--your hard-breathing point--during your endurance runs.

We've created an unnatural form of running. It's not just the shoes, but we run on artificial surfaces - straight ahead, hard and steady - instead of speeding up and slowing down, reacting to the terrain with changes of pace and rhythm.

Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.

There are two goddesses in your heart,” he told them. “The Goddess of Wisdom and the Goddess of Wealth. Everyone thinks they need to get wealth first, and wisdom will come. So they concern themselves with chasing money. But they have it backwards. You have to give your heart to the Goddess of Wisdom, give her all your love and attention, and the Goddess of Wealth will become jealous, and follow you.” Ask nothing from your running, in other words, and you’ll get more than you ever imagined.

But yeah, Ann [Trason] insisted, running was romantic; and no, of course her friends didn't get it because they'd never broken through. For them, running was a miserable two miles motivated solely by size 6 jeans: get on the scale, get depressed, get your headphones on, and get it over with. But you can't muscle through a five-hour run that way; you have to relax into it, like easing your body into a hot bath, until it no longer resists the shock and begins to enjoy it.