That was the real secret of the Tarahumara: they'd never forgotten what it felt like to love running. They remembered that running was mankind's first fine art, our original act of inspired creation. Way before we were scratching pictures on caves or beating rhythms on hollow trees, we were perfecting the art of combining our breath and mind and muscles into fluid self-propulsion over wild terrain. And when our ancestors finally did make their first cave paintings, what were the first designs? A downward slash, lightning bolts through the bottom and middle-behold, the Running Man.

The reason we race isn't so much to beat each other... but to be with each other.

I have the idea that running shoes are based on a kind of cult idea - that our feet are flawed and we need shoes to correct those flaws. The shoe companies are in the business of selling shoes. But there's no evidence from running shoe manufacturers that they're right. There's no scientific data that running shoes reduce injury.

...there was some kind of connection between the capacity to love and the capacity to love *running*. The engineering was certainly the same: both depended on loosening your grip on your own desires, putting aside what you wanted and appreciating what you've got, being patient and forgiving and... undemanding...maybe we shouldn't be surprised that getting better at one could make you better at the other.

Deny your nature, and it will erupt in some other, uglier way.

The 'Tarahumara' use their legs 'as designed.' By running at a young age with minimal footwear, they naturally develop the best biomechanical use of their legs. Cushioned shoes restrict foot movements and allow for over-striding. Short strides are natural.

We've got a motto here-you're tougher than you think you are, and you can do more than you think you can.