The reason we race isn't so much to beat each other... but to be with each other.
Christopher McDougallHe was onto something. Something huge. It wasn't just how to run; it was how to live, the essence of who we are as a species and what we're meant to be.
Christopher McDougallFaced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
Christopher McDougall