Every morning in Africa, a gazelle wakes up, it knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're the lion or a gazelle-when the sun comes up, you'd better be running.
Christopher McDougallFaced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.
Christopher McDougallFor nearly 2 million years, our ancestors survived and thrived and spread across the planet because they could run other mammals into heat exhaustion.
Christopher McDougallWe've got a motto here-you're tougher than you think you are, and you can do more than you think you can.
Christopher McDougallThere are two goddesses in your heart,โ he told them. โThe Goddess of Wisdom and the Goddess of Wealth. Everyone thinks they need to get wealth first, and wisdom will come. So they concern themselves with chasing money. But they have it backwards. You have to give your heart to the Goddess of Wisdom, give her all your love and attention, and the Goddess of Wealth will become jealous, and follow you.โ Ask nothing from your running, in other words, and youโll get more than you ever imagined.
Christopher McDougall