Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.

When I'm out on a long run," she continued, "the only thing in life that matters is finishing the run. For once, my brain isn't going blehblehbleh all the time. Everything quiets down, and the only thing going on is pure flow. It's jus time and the movement and the motion.That's what love--just being a barbarian, running through the woods.

Know why people run marathons? …Because running is rooted in our collective imagination, and our imagination is rooted in running. Language, art, science; space shuttles, Starry Night, intravascular surgery; they all had their roots in our ability to run. Running was the superpower that made us human — which means its a superpower all humans posses.

Try the meditation of the trail, just walk along looking at the trail at your feet and don't look about and just fall into a trance as the ground zips by," Kerouac wrote. "Trails are like that: you're floating along in a Shakespearean Arden paradise and expect to see nymphs and fluteboys, then suddenly you're struggling in a hot broiling sun of hell in dust and nettles and poison oak... just like life.

human urine is both nutrient-rich and an effective tooth whitener

...there was some kind of connection between the capacity to love and the capacity to love *running*. The engineering was certainly the same: both depended on loosening your grip on your own desires, putting aside what you wanted and appreciating what you've got, being patient and forgiving and... undemanding...maybe we shouldn't be surprised that getting better at one could make you better at the other.

But you can't muscle through a five-hour run that way; you have to relax into it like easing your body into a hot bath, until it no longer resists the shock and begins to enjoy it.