Faced with the almost inescapable conclusion that it had been selling lemons, Nike shifted into make-lemonade mode. Jeff Pisciotta became head of a top-secret and seemingly impossible project: finding a way to make a buck off a naked foot.

The 'Tarahumara' use their legs 'as designed.' By running at a young age with minimal footwear, they naturally develop the best biomechanical use of their legs. Cushioned shoes restrict foot movements and allow for over-striding. Short strides are natural.

The Tarahumara would party like this all night, then rouse themselves the next morning to face off in a running race that could last not two miles, not two hours, but two full days. According to the Mexican historian Francisco Almada, a Tarahumara champion once ran 435 miles, the equivalent of setting out for a jog in New York City and not stopping till you were closing in on Detroit.

We are the biggest sissies in the jungle. Every other animal is stronger than we are - they have fangs, they have claws, they have nimbleness, they have speed. We think Usain Bolt is fast - Usain Bolt can get his ass kicked by a squirrel.

...there was some kind of connection between the capacity to love and the capacity to love *running*. The engineering was certainly the same: both depended on loosening your grip on your own desires, putting aside what you wanted and appreciating what you've got, being patient and forgiving and... undemanding...maybe we shouldn't be surprised that getting better at one could make you better at the other.

it’s easy to get outside yourself when you’re thinking about someone else.

You don't stop running because you get old, you get old because you stop running.