A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists.

A lot of artists have been persuaded into doing whatever they can do to gain attention. The media, of course, will position and promote the worst of them to the front page. The sidewalk to crime becomes the marketing campaign. These artists have seen it work and sell millions and millions of records for other artists.

One side of the street is a Church; across the road is a liquor store. Both of 'em keepin us poor.

You know, it's nothin' quick overnight. If anything happens to you quick, you need to start questioning that. You know, you hear young people go, aw, I'm gonna blow up. You gonna blow up but with a controlled explosion. Don't just blow up all over the place.

People aren't going to support an artist just because they have an audio file. They have to feel a real connection.

Try to master technology instead of it mastering you.

I think hip hop should be a living word. And what I mean by the living word is like yo, you gotta have the words that provide life.