You should be a person inside the world with knowledge of your terrain. And if you lock yourself into the 2,000-by-3,000-square-mile, lower-48 box of the United States, you're going to be frustrated by its limitations. You gotta think outside the box.
Chuck DMcDonald's offers a king's ransom to any hip-hop artist who is able to put Big Mac into a song. MTV - and more to the point, Viacom - is succeeding in extending a teenage life to twenty-nine or even thirty-one years old. It is about extending this market and removing any intelligent substance in the music.
Chuck DI think hip hop should be a living word. And what I mean by the living word is like yo, you gotta have the words that provide life.
Chuck D