If you want to win, do the ordinary things better than anyone else does them day in and day out.

Being stubborn is a virtue when you're right; it's only a character flaw when you're wrong.

Never make a major decision based solely on money.

Some citizens are so good that nothing a leader can do will make them better. Others are so incorrigible that nothing can be done to improve them. But the great bulk of the people go with the moral tide of the moment. The leader must help create that tide. Some coaches pray for wisdom. I pray for 260-pound tackles. They'll give me plenty of wisdom.

On every team, there is a core group that sets the tone for everyone else. If the tone is positive, you have half the battle won. If it is negative, you are beaten before you ever walk on the field.

The most interesting thing about this sport, at least to me, it the activity of preparation-any aspect of preparation for the games. The thrill isn't in the winning, it's in the doing.

I can't tell you how much you gain, how much progress you can make, by working together as a team, by helping one another. You get much more done that way. If there's anything the Steelers of the '70s epitomized, I think it was that teamwork.