The only place where you can really surprise or shock the reader, or make someone laugh, is on the lower righthand corner - the very last panel - so as you turn the page, the payoff is in the upper lefthand panel. To pace every story so that there's a setup and a payoff at the page turn was a huge challenge; it's a part of the medium and you really have to learn what can be done in the medium.
Chuck PalahniukI think, in a way, I invented the term 'fight club' and that these things have always existed, but they never really had a label. Nobody had a language to apply to them. I created that language in two words and I've been paid a great deal of money for inventing two words and labeling something that has always been around.
Chuck Palahniuk