Public taste changes and the aesthetic of a culture changes over time, so the idea isn't to appeal to the aesthetic of the moment and what people will like right now; the idea is to somehow keep yourself in the public memory so that as taste evolves it will eventually come to embrace your thing. So, it's about writing to be remembered rather than writing to be liked.
Chuck PalahniukBeginning with Santa in infancy, and ending with the Tooth Fairy as the child acquires adult teeth. Or, plainly put, beginning with all the possibility of childhood, and ending with an absolute trust in the national currency.
Chuck PalahniukNo fear. No distractions. The ability to let that which does not matter truly slide.
Chuck Palahniuk