Public taste changes and the aesthetic of a culture changes over time, so the idea isn't to appeal to the aesthetic of the moment and what people will like right now; the idea is to somehow keep yourself in the public memory so that as taste evolves it will eventually come to embrace your thing. So, it's about writing to be remembered rather than writing to be liked.
Chuck PalahniukA certain number of people have to live their lives outdoors between 8 a.m. and 8 p.m., and a certain number of people can only leave their homes between 8 p.m. and 8 a.m. So basically, public life has to be lived in these shifts, in order for everyone to fit on the streets because there's just no more room for any more infrastructure, any more highways. So it polarizes the community into day people and night people, and it becomes sort of a metaphor for racism and classism.
Chuck PalahniukAnd if you believe that we really have free will, then you know that God can't really control us. And since God can't control us, all God does is watch and change channels when He gets bored.
Chuck PalahniukI'm not really into comfort books. There are too many of those as it is. Just sort of narcotic books, like my grandmother used to read. They have value like Paxil has value, but there's plenty of them in the world already. There's a shortage of confronting, stimulating, exciting books.
Chuck Palahniuk