We started out covering income inequality in the magazine [Mother Jones], but that ongoing body of work positioned - and sourced - us well to put both Occupy and the 47 percent in context.
Clara JefferyPrint works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from its listeners.
Clara JefferyWe've investigated the gun lobby and its political donations and how it spread the Stand Your Ground laws from Florida.
Clara JefferyWe do a lot of "capital I" important stories, but one I'd highlight is the work we've done on guns, not only for the acclaim it's gotten but also because it showcases all the different kinds formats we use. So we compiled a database of all the variables of all the mass shootings in America - work the government doesn't do, thanks to the NRA - which allowed us to surface patterns and make data visualizations of it.
Clara Jeffery