Broadly speaking, in the past few years, we've more than doubled the editorial staff [in Mother Jones], as part of ramping up daily operations that have resulted in huge gains in audience, a slew of awards, new multimedia endeavors, and of course scoops like the 47 percent.
Clara JefferyPrint works! It works as a business proposition - our print readers [of the Mother Jones] not only provide revenue in the form of subs and ads, but they are a core part of our donor community; 10 percent give us a donation on top of their subscription; that's about the same rate as NPR gets from its listeners.
Clara JefferyWe love the flexibility that print and digital formats give us, and diving deep on a print feature can be one step in a longer project that generates a lot of digital stories.
Clara JefferyIt is a great vehicle for storytelling, especially for a certain kind of exhaustively reported, painstakingly fact-checked, and beautifully produced narrative.
Clara Jeffery