The historic role of the consumer has been nothing more than a giant maw at the end of the mass media's long conveyer belt, the all-absorbing Yin to the mass media's all-producing Yang....In the age of the internet, no one is a passive consumer anymore because everyone is a media outlet.
Clay ShirkyCivic participants don't aim to make life better merely for members of the group. They want to improve even the lives of people who never participate.
Clay ShirkyThe future presented by the internet is the mass amateurization of publishing and a switch from 'Why publish this?' to 'Why not?
Clay ShirkyIndeed, the best practical reason to think that social media can help bring political change is that both dissidents and governments think they can. All over the world, activists believe in the utility of these tools and take steps to use them accordingly. And the governments they contend with think social media tools are powerful, too, and are willing to harass, arrest, exile, or kill users in response.
Clay Shirky