Communications tools don't get socially interesting until they get technologically boring... It's when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen.

If someone around you is multitasking, you pick up distraction like second-hand smoke.

Amateur production, the result of all this new capability, means that the category of ‘consumer’ is now a temporary behavior rather than a permanent identity

Publishing is not evolving. Publishing is going away. Because the word "publishing" means a cadre of professionals who are taking on the incredible difficulty and complexity and expense of making something public. That's not a job anymore. That's a button. There's a button that says "publish," and when you press it, it's done.

Multi-taskers often think they are like gym rats, bulking up their ability to juggle tasks, when in fact they are like alcoholics, degrading their abilities through over-consumption.

So forget about blogs and bloggers and blogging and focus on this - the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast.

For most of modern life, our strong talents and desires for group effort have been filtered through relatively rigid institutional structures because of the complexity of managing groups. We haven't had all the groups we've wanted, we've simply had the groups we could afford. The old limits of what unmanaged and unpaid groups can do are no longer in operation.