Breaking an old business model is always going to require leaders to follow their instinct. There will always be persuasive reasons not to take a risk. But if you only do what worked in the past, you will wake up one day and find that youโve been passed by.
Clayton ChristensenIf you just look at the data, you are led to believe that things are getting better, rather than worse. That's why the fall is really precipitous, once you hit the ceiling.
Clayton ChristensenThis is one of the innovatorโs dilemmas: Blindly following the maxim that good managers should keep close to their customers can sometimes be a fatal mistake.
Clayton ChristensenDisruption is, at its core, a really powerful idea, but everyone hijacks the idea to do whatever they want now.
Clayton ChristensenThe biggest mistake is an over-reliance on data. Managers will say if there are no data they can take no action. However, data only exist about the past. By the time data become conclusive, it is too late to take actions based on those conclusions.
Clayton ChristensenOne reason there are so many short-lived management fads is that their prescriptions were derived and advocated in precisely this way. So managers read about a fad and try it, find that it doesn't work, abandon the effort, and move on to the next thing. In reality, it is usually the case that the faddish prescription was indeed sound advice in certain circumstances, but actually was poor advice in other circumstances.
Clayton Christensen