If I know what to spec, and I can measure it, and there are no unpredictable interdependencies between what you do and what I must do in response, then an economist would say that is sufficient information for a market to emerge between you and me.

How can you make sense of the future when you only have data about the past?

Disruption is, at its core, a really powerful idea, but everyone hijacks the idea to do whatever they want now.

An innovation will get traction only if it helps people get something that they're already doing in their lives done better.

Decide what you stand for. And then stand for it all the time.

Because of the disruption phenomenon - technological progress outstripping the ability of customers to utilize it - the general tendency is for the money to migrate toward the subsystems.

The only useful information about the market will be what I create through expeditions into the market, through testing and probing, trial and error, by selling real products to real people who pay real money.