I've concluded that getting the categories right is an absolutely crucial step to building useful management theory, and unfortunately too few writers do this. You've got to engage in serious scholarship, and then figure out how to write it in a way that lots of people can understand.
Clayton ChristensenInnovation simply isn't as unpredictable as many people think. There isn't a cookbook yet, but we're getting there.
Clayton ChristensenSteve Jobs and Apple taught us that profit is not the ultimate goal, but rather a consequence of something greater.
Clayton ChristensenYou can talk all you want about having a clear purpose and strategy for your life, but ultimately this means nothing if you are not investing the resources you have in a way that is consistent with your strategy. In the end, a strategy is nothing but good intentions unless it's effectively implemented.
Clayton Christensen