In America, instead of making the audience come to the film, the idea seems to be for you to go to the audience. They come up with the demographics for the film and then the film is made and sold strictly to that audience.
Clint EastwoodThe casting is the most important thing. If you cast a picture really well a lot of things take care of themselves. You get actors that like to give a lot to the role and who appreciate the role on the same level that you do. If you miscast it, you're working an uphill battle a little bit and maybe you can come out okay but you can't always come out great.
Clint Eastwood