In the beginning of Roomba, we all took turns answering the support line. Once, a woman called and explained that her robot had a defective motor. I said, 'Send it back. We'll send you a new one.' She said, 'No - I'm not sending you Rosie.'
Colin AngleThere are so many opportunities to make a bad decision in building a robot company on top of all the normal ways that entrepreneurs screw up that it is incredibly difficult to truly create value because it is so cost-sensitive.
Colin Angle