My very clear vision for the ideal Roomba is one you never see and you never touch. Our research priorities are explicitly focused on the Roomba of the future that will deliver on the promise of automatically cleaning your floor.

In the end, robots do things that people can do. So there is a cost above which you can hire somebody to do it, and that bounds the opportunity.

When we built Roomba, we explicitly designed it to not have a face. We didn't want to think it was cute, we wanted people to take it seriously so we gave it more of an industrial look. People personified their Roomba anyway. Over 80 percent of people name their robot. We did nothing to encourage people to do that but they do it anyway.

In the original 'Star Wars' movie, there is a small toaster-sized and shaped robot on the Death Star that guides Stormtroopers to where they need to go. I always liked that robot because I could imagine how to build it - and it served a real purpose.

At the World Cup, there is a constant risk that you might find a bag or some object that has been left behind, and no one is quite sure what it is. To bring in a full bomb-disposal team for each item can be very time-consuming. The PackBot can go over rough terrain, climb stairs, pick things up, and also be operated from a safe distance.

Its going to be interesting to see how society deals with artificial intelligence, but it will definitely be cool.

The ideal vacuum cleaner would be one you never see. It needs to not just be a cool gadget, but a product that cleans your floor correctly. I can imagine people having a cupboard full of robots that only come out when you need them to fulfil a specific purpose.