If you are going to achieve excellence in big things, you develop the habit in little matters. Excellence is not an exception, it is a prevailing attitude.
Colin PowellI'm going to be bringing people into the public diplomacy function of the department who are going to change from just selling us in the old USIA way to really branding foreign policy, branding the department, marketing the department, marketing American values to the world and not just putting out pamphlets.
Colin PowellBaghdad fell on April 9, 2003, Hussein and his regime were brought down, we declared "Mission Accomplished" and celebrated victory . . . and chaos erupted. We did not assert control and authority over the country, especially Baghdad. We did not bring with us the capacity to impose our will. We did not take charge. And Iraq did not in a few weeks magically transform itself into a stable nation with democratic leaders. Instead a raging insurgency engulfed the country.
Colin Powell