I loved curling and I loved the social aspect of it, the team. It's like if you had the same golf foursome for a long time, or if you're a bridge player, or a beer-league hockey team. You start to look forward to that time together and camaraderie, and having something that you do just for yourself.

Data is your eyes, not your brain.

I loved curling and I loved the social aspect of it, the team. It's like if you had the same golf foursome for a long time, or if you're a bridge player, or a beer-league hockey team. You start to look forward to that time together and camaraderie, and having something that you do just for yourself.

Technology creates the context for persuasion, but content persuades. Technology helps get content to the right people at the right time. The content still has to influence. Delivering the wrong content at the right time is as bad as delivering the right content at the wrong time.

I don't have any regrets, really. What I got out of the sport was more than I ever dreamed was possible. We took some good runs at the Olympics, but the closest we got was third in the Canadian trials. But I can't ever say I regret that, because I loved the career we had. And for me, that was enough.

The entire customer or user experience - from raising awareness, to buying a product / taking action, to getting customer support - is going digital.

I appreciate all the people I've met through curling. It's been woven through the story of my life. But that win-at-all-costs attitude is, thankfully, no longer there. Still, when I step on the ice, something goes through my veins. It's showtime. When you've spent over 40 years chasing something, it never leaves you.