Whenever Roosevelt (Theodore) expected a visitor, he sat up late the night before, reading up on the subject in which he knew his guest was particularly interested. For Roosevelt knew, all the leaders royal road to a person's heart is to talk about the things he or she treasures most.
Dale CarnegieYour purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.
Dale Carnegie