When dealing with people, let us remember that we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity. ...Any fool can criticize, condemn, and complain - and most fools do. But it takes character and self-control to be understanding and forgiving.
Dale CarnegieHistory has repeatedly been changed by people who had the desire and the ability to transfer their convictions and emotions to their listeners.
Dale CarnegieWhy prove to a man he is wrong? Is that going to make him like you? Why not let him save face? He didn't ask for your opinion. He didn't want it. Why argue with him? You can't win an argument, because if you lose, you lose it; and if you win it, you lose it. Why? You will feel fine. But what about him? You have made him feel inferior, you hurt his pride, insult his intelligence, his judgment, and his self-respect, and he'll resent your triumph. That will make him strike back, but it will never make him want to change his mind. A man convinced against his will is of the same opinion still.
Dale Carnegie