A lot of things get made this way: someone imagines what they want to make, then very carefully plans every step of the process, then sets about making it. That's usually the efficient, reasonable way to get something done, but it limits you to ideas you can think of in advance.

Actually, here is something I'm passionate about that, looking around me, seems like the world at large must not care about as much as I do: craft.

I think that artists and musicians can do as much harm as good for causes if they tie their names to lots of things, especially if they aren't really doing much to meaningfully push their causes forward.

There's no hope of people paying attention to your music video if you don't let others use it.

I will say that the lead cosmonaut trainer - I mean, we were working with professional cosmonaut trainers outside of Moscow. And the lead one, at the end of the project, announced to the entire group that he wanted Trish [Sie] to be on his team forevermore.

Everyone loves the idea of internet fast enough that HD movies download in seconds, but if only the telecoms or their partners get to use the high speeds, it's not the internet: It's glorified cable.

What we did is we went on those parabolic flights, which people like to call the vomit comet. Basically, the plane throws you up into the air and catches you. And for about 30 seconds, you feel like there's no gravity. So what we did was we did a series of eight of those in a row. And every time we landed, we stayed perfectly still for the five minutes in between while the plane is setting up so that we could just continue the routine where we had left off. So the final video you see is all one take. And we seem to be weightless the entire time.