The best way to get to know Africa is to go there and see what it is. To know somewhere that crazy and that magnificent, you have to spend some time among people, the rhythm of their lives.

Change terrifies people. They like new, but they don't like new with change.

My guaranteed way of sending myself into deep depression is to read music trade papers and watch MTV.

If you don't see something as a career but as an important part of your life, you don't know how you're going to feel about it.

Well, as resources inevitably disappear [in Africa], people have to make do with a lot less. You have to be much more ingenious with a lot less, and accept that you can't get your perfect tuna sandwich on a street corner.

I'm slightly ambivalent to the whole relationship between the whole advertising world and music. I think sometimes it works and sometimes it's a really bad mismatch. I think on this occasion its fine because the iPod is like your own mini-library and that can't be a bad thing. It promotes eclecticism and that's very much what we are about so it's a good relationship.

There's always been a hip-hop element to my trousers.